Call for applications. Tuttavia, sebbene esistano università più autorevoli di altre, le aziende in cerca di giovani laureati in Marketing e Comunicazione sono molte. All rights reserved. They develop marketing strategies, using advertising media such as television and radio, press advertising, mobile or online media to influence the client’s target audience. Meanwhile advertising art directors bring the words to life with eye-catching visuals. On this page we will provide you with the main elements of the Digital Coach Master Web Marketing, a training course oriented to marketing on the web much more than knowledge. SECS-P/08. Finally, they will have acquired the necessary knowledge for a career in contemporary marketing posts, something that will enhance their employability. … © 2014 Università degli Studi Guglielmo Marconi. A specialization in social media communications will allow you to learn the basics and best practices in mastering social media marketing strategies and increasing engagement with your target audience. The Digital Humanities and Digital Knowledge second cycle degree is a multi-disciplinary programme designed with the intention to promote knowledge integration and valorise advanced transversal competencies. The course addresses the following questions and issues: identifying … via Università, 12 - I 43121 Parma. You will improve your research skills with this topic, and become experienced in customer profiling and how to use insights strategically. Many master’s in digital marketing courses follow a clear path, commencing with an overview of the digital marketing sector, and then allowing students to gain specialized skills and knowledge in areas such as search engine optimization (SEO), pay-per-click marketing (PPC) and email marketing. Dip.Economia Aziendale,Università degli Studi di Verona . Avvisi. Here are some of the most popular digital marketing careers: The most obvious career option, this role involves promoting your employer’s brand, product or service via the internet and ‘new media’, using various marketing techniques (such as promotions or competitions). Digital Marketing University . Those changes are about the way the marketing process is managed on a daily basis. Again, you’ll need to be creative, as well as having excellent skills and talent in art and design. Università Ca' Foscari Venezia. Sign up to our monthly newsletter to receive regular content highlights direct to your inbox. Il laureato magistrale in Digital Marketing deve possedere un adeguato bagaglio di conoscenze economiche che gli permettano di analizzare e comprendere le dinamiche e il comportamento dei diversi attori operanti nell’ecosistema digitale, sia a livello micro che macro. Università degli Studi di Milano-Bicocca Toggle navigation. Corso di laurea triennale in Digital Marketing eCampus. This specialization focuses on understanding your target market. 2. ... Università degli Studi Guglielmo Marconi Via Plinio, 44 00193 Rome, Italy Il Corso di Laurea Magistrale in Marketing, consumi e comunicazione, articolato sui tre indirizzi di Brand Management, Digital Marketing Management e … Il Corso di Laurea Magistrale in Marketing, consumi e comunicazione, articolato sui tre indirizzi di Brand Management, Digital Marketing Management e … Marketing oggi significa essere presenti nella mente del consumatore con la propria marca, partecipare alla conversazione online, avere spazio per i propri prodotti nelle reti di vendita fisiche e virtuali. © QS Quacquarelli Symonds Limited 1994 - 2021. Home; Presentazione. Piano di … L’obiettivo principale del Corso di Laurea Magistrale in Marketing e ricerche di mercato è duplice; da un lato, fornire agli studenti le conoscenze e gli strumenti necessari per raccogliere, elaborare e interpretare i dati attraverso le ricerche di mercato e, dall’altro lato, fornire loro la preparazione necessaria per operare nell’ambito della funzione marketing delle aziende. A.A. 2018/2019 Corso di Perfezionamento in: Digital marketing Regolamento. Il Corso di Laurea Magistrale in Marketing, consumi e comunicazione ti insegna come farlo. Laurea Triennale, Laurea Magistrale / Laurea a ciclo unico. Included in the following degree programmes . The course aims to provide tools and knowledge to conceive a content-driven digital marketing and PR strategy for fashion. Marketing oggi significa essere presenti nella mente del consumatore con la propria marca, partecipare alla conversazione online, avere spazio per i propri prodotti nelle reti di vendita fisiche e virtuali. Su tutored molte di queste pubblicano opportunità di stage curriculare, extracurriculare e di lavoro che possono interessarti: entra per esplorare gli annunci di stage e lavoro per studenti e laureati in Marketing e Comunicazione . You’ll need excellent written communication skills, creativity and imagination to come up with original ideas that will appeal to and attract the target audience. A.Y. Many universities will accept graduates of any discipline, while others will request that you have studied a relevant subject at undergraduate level, such as marketing, business studies or media and communication. The call for applications is being finalized. Media planners work within advertising agencies or media planning and buying agencies to select the media platforms which are best suited to advertising a client’s products or services. This is a common occurance worldwide from the tiniest African village to some of . Click on the tabs below to find out about master’s in digital marketing course structures, specializations and career paths. Graduates from the Master in Digital Marketing will be able to demonstrate a critical understanding of the main themes and concepts of digital marketing and their application to the international environment. First, the Master brings marketing aims beyond customer satisfaction, to cater to individual and collective well-being. Corso di Laurea Magistrale in Marketing e comunicazione. Great expertise and prestigious faculty members made my study experience at Marconi University very effective! Credits: 60 ECTS (based on the European Credits Transfer System). You’ll also conduct and analyze market research, write and proofread copy, liaise with designers and advertisers, and manage the production of marketing materials, amongst other tasks. Digital marketing is the exciting game the whole worlds wants to play. They aim to reach as much of the target audience as possible at the lowest possible cost. Upon student's request it is possible to arrange for personalized face-to-face meetings with professors and academic advisors. corsi di studio di interesse: Digital Marketing or Digital Communication. Please refer to the call, once it is available, for admission test dates and contents, and how to register.. To excel in this role you’ll need to be ready to keep pace with changing trends in search, try new things, and keep a keen eye on your site’s statistics. I laureati del percorso di laurea in Marketing potranno operare nelle funzioni marketing, vendite, trade marketing, comunicazione esterna, digital marketing ma anche nella gestione dei mercati esteri (global marketing manager, area manager e export manager). +390521902111. This can include researching keywords, auditing content to ensure relevant keywords are used, checking site maps and image tagging, working on getting more inbound links, and boosting social shares. The Digital Humanities and Digital Knowledge second cycle degree is a multi-disciplinary programme designed with the intention to promote knowledge integration and valorise advanced transversal competencies. Graduates from the Master in Digital Marketing will be able to demonstrate a critical understanding of the main themes and concepts of digital marketing and their application to the international environment. I succeeded in getting my degree without leaving my children behind! Advertising copywriters produce ‘copy’ – the text for advertisements, which can take many forms, from the text for printed leaflets to slogans and scripts for TV adverts. What’s more, graduates will have developed their analytical and interpretative skills will demonstrate an interest and awareness of contemporary marketing trends. P.IVA 00308780345. tel. È stata un’esperienza molto positiva sotto diversi punti di vista. Giulia Giacometti. For some, it has the potential to change relationships between the consumer and the company being a way to more effectively reach audiences and engage them in commercial transactions. Global Marketing Manager, GrandVision Digital Marketing & Communication, anno 2017, VI edizione "Lavoro per una multinazionale in piena Digital Trasformation, e ho deciso di partecipare al corso perché sentivo di non avere tutti gli strumenti per essere parte attiva di questo processo. The Master’s Degree in Marketing & Digital Communicationprovides a comprehensive study of fundamental marketing and communication theory, as well as practical skills, abilities and tools in crafting and providing content through both traditional and digital media. You need to have creativity, stamina and good business sense for this digital marketing career. Overall hours. 10 Data Science for Marketing SECS-S/01 9 1 11 Communication and Marketing Intelligence Marketing Metrics SECS-P/08 6 2 Communication and Digital Marketing SECS-P/08 5 2 12 Marketing Law IUS/04 6 2 CFU Crediti liberi 8-15 Tesi di laurea 14 Totale cfu 120 In this Online Digital Marketing Course You will learn: WordPress – learn how to get your website online and how to customise your website; Search Engine Optimisation – how to optimise your website to rank higher using on- page and off- page SEO techniques. Information and Orientation Office Via Curtatone 1, Florence Weekdays: 9:00am to 5:00pm Ph. Find out what you can do with a marketing degree, General numerical skills, including ability to analyze mathematical and statistical data, Excellent spoken and written communication skills and the ability communicate clearly and concisely, Knowledge of internet marketing strategies and best practices, Strong written and verbal communication skills, Find your perfect School and Program with our matching tool, Connect with other students on our forums. They will be able to improve their intellectual skills of problem solving, self-expression and independent study being thereby able to deal with issues surrounding digital marketing. Places available: 40 . All grads. This role combines creative thinking with factual analysis, so you’ll need good negotiation skills and commercial awareness. Corso di Laurea Magistrale in Marketing e comunicazione. It covers many bases and goes by various names – online marketing, digital marketing, e-marketing, internet marketing – but whatever you call it, this is without question one of the most important sectors for anyone involved in marketing today. The rising use of social media in recent years has meant that companies, especially those targeting young consumers, must constantly adapt to communicate in different ways. Digital Marketing Lab Professor: Deborah Raccagni, Laura Colm. Gli anni dell'università non sono solo studio: la Bocconi e Milano offrono anche cultura, sport, arte e idee da condividere, per rendere l'esperienza in Bocconi un momento esaltante ed essenziale per la crescita personale e professionale. Search for: Education. 2020/2021 9. As well as creating great advertising text (copy), you may wish to study how you can make a company’s marketing campaigns visually appealing, through the use of banners, images, videos and more. On the 6th and 7th November 2020 the International Telematic University UNINETTUNO University presents the e-World Marketing Summit. Caratteristiche e finalità Il Corso offre formazione specialistica nelle aree marketing e comunicazione, con focalizzazione, secondo il curriculum, sulla prospettiva dell'impresa o del territorio. I laureati del percorso di laurea in Marketing potranno operare nelle funzioni marketing, vendite, trade marketing, comunicazione esterna, digital marketing ma anche nella gestione dei mercati esteri (global marketing manager, area manager e export manager). Marketing is still about segmentation, targeting and placement. Upon completion of this master degree, graduates should be able to: 1. Guarda il programma. Corso di alta formazione dell'Università Statale di Milano sui temi del digital marketing, dalla strategia alla gestione operativa. Students on the MA degree will study design strategy and design and entrepreneurship, while MSc students will study strategic marketing, accounting and financial control. Your final assignment will bring together what you have learned in the form of a dissertation, research project, or business development proposal. Corso di Laurea Magistrale in Marketing e comunicazione. Relying on the collaboration with public and/or private organizations somehow involved in destination management and marketing activities, this teaching module will be launched by presenting and discussing a destination-based project work/business game (e.g. SSD. Giulia Giacometti. You will also study how to track the progress of your marketing campaigns with the use of web analytics tools such as Google Analytics, although the study of web analytics may also be offered as a separate module. The Master in Digital Marketing is specially designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques. The Digital Marketing Manager also includes the issues related to data protection and privacy in the implementation of a digital marketing strategy.The Digital Marketing Manager oversees the development, planning and monitoring of digital marketing campaigns, deals with the communication strategy, as well as the definition and compliance with the budget and KPIs (key performance … Attività proposte. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands. Your master’s in digital marketing degree should equip you with the skills you need to begin a career in the field, but you will also find it easier to enter the market if you have completed work experience. All rights reserved. It is possible to enroll at any time of the year. in Europe in Business and Management (QS Ranking 2020) Following … Digital Marketing focuses on the use of technology, new media and the internet to communicate valuable offerings from a business or organization to customers, clients and society at large. P.IVA 00308780345. tel. Max ECTS 60. Its ambition is to offer established marketing wisdom and practice, and expand them further. Digital marketing has become the central marketing strategies of companies to boost their profits and build business. Scheda dell'insegnamento. The Master in Digital Marketing, endorsed by Guglielmo Marconi University and listed on Emagister, is designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing … +390521902111. Our Master brings to Italy the best international standards of the web marketing discipline, certifying your acquired skills and your profit following the final exam. of graduates are employed on graduation day 3rd. This will help you develop your skills, gain professional contacts, and perhaps help you decide which type of digital marketing career you’re interested in. Media buyers work closely with media planners to negotiate, obtain and oversee advertising space and exposure on behalf of their clients. Would you like to acquire... communication skills as applied specifically to the fashion The course focuses on a theoretical rather than a technical understanding of e-marketing and the digital environment, exploring the main practices and exploiting tools and techniques that can be used to this purpose. Lire la suite... Software. Laureando alla ricerca di informazioni sui corsi di Laurea Magistrale in Marketing presenti in Italia? The rise of competitive pressure and the spread of the digital technologies have dramatically increased the importance of marketing in organizations and have broadened its areas of competence. The worldwide biggest event devoted to strategic marketing, realized by the UNINETTUNO University in cooperation with Philip Kotler, father of digital marketing. planning and implementing a destination-based digital storytelling marketing, planning a destination-based thematic experience, … Servizi . From the current trends in the marketing environment, it is clear that there are opportunities for social media professionals to make significant impacts in their field. The advent of digital technologies is radically changing the way companies do business and market their ideas and products. Some universities, such as the UK’s University of South Wales, offer both an MSc and MA in Digital Marketing with different modules. Il Corso di Laurea Magistrale in Marketing, consumi e comunicazione, articolato sui tre indirizzi di Brand Management, Digital Marketing Management e … Il corso ha l'obiettivo di fornire ai partecipanti le conoscenze di base per la progettazione, la pianificazione, la gestione e il controllo di progetti e attività di digital marketing e per sviluppare un piano di comunicazione e advertising in grado di sfruttare in modo integrato i diversi canali digitali. The Master in Marketing and Transformative Economy is not just another Master in Marketing. I am so grateful to my friend who suggested me to enroll at Marconi University! The fashion industry needs communication managers that... master digital trends. Sei nel posto giusto! This allows marketers to pursue new business opportunities by improving Gli obiettivi formativi del corso di laurea magistrale in Digital Marketing risultano caratterizzati da una offerta didattica multidisciplinare che mira a favorire la comprensione delle dinamiche e l'utilizzo degli strumenti necessari per operare opportunamente nell'ecosistema digitale, specificatamente nell'ambito del marketing. The Master in Digital Marketing is designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing … Digital Marketing and Innovation. Laurea in Digital Marketing: Classe di laurea: L-18 Classe delle lauree in scienze dell'economia e della gestione aziendale: Titolo rilasciato: Dottore in Digital Marketing: Indirizzo: Viale A. Allegri, 9 - 42121 Reggio Emilia : Numero chiuso: Sì, consultare il bando di accesso: Modalità di … Other course modules on offer may include: Courses are often available which combine digital marketing and strategy, which might be ideal if you wish to work as a digital strategist or media planner after you graduate. Per studenti e laureati; Contatti; Segreterie Studenti; URP; Segreterie ON LINE; Bicocca Orienta; ... DIGITAL MARKETING. All rights reserved. Customer Relationship Management e le sue declinazioni sui settori di mercato. The Master in Digital Marketing is specially designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques. Quali sono le migliori università italiane dove studiare Comunicazione e Marketing? QS Quacquarelli Symonds Limited 1994 - 2021. È stata un’esperienza molto positiva sotto diversi punti di vista. Campus: ... digital, social media, web marketing. Digital marketing is the promotion of brands or products via one or more forms of digital media. Drawing on areas of psychology and economics, this specialization focuses on the theories and techniques of research and consumer behavior and how they can be applied to marketing communications. Methods of assessment will vary, but usually consist of a range of coursework assignments, group work, case study reports and examinations. Demonstrate advanced knowledge and competencies of theoretical paradigms and practical techniques for crafting and executing web marketing strategies. Piano di … DMI is the proven global standard for digital marketing certification with 120,000+ members and over 25,000+ certified professionals. The rise of smartphones, apps, and other forms of ‘new media’ in the past decade has meant that digital marketers need to be able to connect with consumers through various devices and digital platforms, including social media. If you’re looking for a digital marketing career which will allow you to express your creativity, you might like to consider working as an advertising copywriter or art director. Such disciplines and tools will include, among others, consumer phycology and buying behaviour, marketing strategy, people management, digital branding, social media and advertising with new media. Università degli studi di Parma. Global Marketing Manager, GrandVision Digital Marketing & Communication, anno 2017, VI edizione "Lavoro per una multinazionale in piena Digital Trasformation, e ho deciso di partecipare al corso perché sentivo di non avere tutti gli strumenti per essere parte attiva di questo processo. To take the game to places yet unseen? Learning Objectives. Course summary. +39 055 2750628 L’Università degli Studi Roma Tre è un’università giovane e per giovani, è nata nel 1992 ed è rapidamente cresciuta sia in termini di studenti che di corsi di studio offerti.Sono attivi 12 dipartimenti che offrono corsi di Laurea, Laurea magistrale,Master, Corsi di perfezionamento, Dottorati di … If you specialize in digital display advertising, you will gain an understanding of how to plan, create and manage digital display advertising campaigns to effectively communicate your marketing messages to their intended audiences. Following this evolution, this program offers a curriculum that uses a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers behavior knowledge, development of marketing strategic decisions, evaluation of financial … Ammissione Esiti valutazioni Studenti internazionali Iscriversi ad anni successivi Borse di … KEY FACTS. Masters in digital marketing courses are typically one or two years long and can be offered as either Master of Art (MA), Master of Science (MSc) or Master of Business Administration (MBA) qualifications. Strategie e marketing digitali - Università Roma Tre Università Roma Tre . This profession is focused on increasing the amount of “hits” on a particular website and improving its Google ranking by using SEO best practices. SEO marketing translates the work of marketing executives into successful SEO campaigns. The title usually provides a clue to the content; MA degrees are naturally focused on the more creative side of digital marketing, while MBAs have more of a corporate focus, and MSc programs are more analytical. This is a fast-paced and challenging role, so you’ll need drive, enthusiasm, and the ability to work well under pressure. email: protocollo@pec.unipr.it Those changes are not regarding the basics of marketing. Anno accademico di regolamento: 2019/2020. Altro interessante Corso di Laurea, sempre triennale, è quello in Digital Marketing offerto dall’Università degli Studi di Reggio Emilia e Modena. Qui ti daremo un piccolo elenco di corsi di laurea in Digital Marketing presenti nelle università italiane, in modo da cominciare a farti un’idea iniziale. This specialization will teach you how to plan, buy and execute a successful marketing campaign, combining traditional marketing techniques with all aspects of digital marketing, from search engines to social media. are employed 1 year after graduation 69.9%. Digital marketing combines the creativity of developing new and interesting ways to get the marketing campaign’s message across, with the technical side of keeping track of data, digital engineering and analytics. universita’ degli studi di padova dipartimento di scienze economiche ed aziendali “m.fanno” corso di laurea magistrale in business administration tesi di laurea “digital marketing strategies of luxury fashion brands in china: the gucci brand” relatore: ch.mo prof. piergiorgio dal santo laureanda: trang le xuan matricola n. 1174338 via Università, 12 - I 43121 Parma. Discover the top universities for master's in marketing degrees, How an Innovative Business School Can Boost Your Career Prospects, Why Today’s Managers Need to Also Be Creative Innovators. understand how fashion's ethical dimension and major sustainability challenges impact society. Offered courses cover the most relevant topics and disciplines in line with the objective of the Program, such as, for example: R&D and Innovation Management, International corporate finance, Entrepreneurship strategy, Accounting and finance of new ventures, Management of new ventures, Technology-based firms: venturing development, Marketing. you want to study in by taking our quick survey. MANAGEMENT OF INNOVATION AND ENTREPRENEURSHIP (MIE) - Classe LM-77-Enrolled from 2018/2019 academic year. But what if you want more? email: protocollo@pec.unipr.it Students will have the opportunity to study major disciplines in marketing, advertising and promotion in a global context together with the examination of a wider context of their studies in terms of new technologies and advanced marketing tools. In this way, it is envisaged that students will be able to get the basic marketing knowledge and at the same time specialise in the area of digital marketing and improve in depth their current knowledge, competencies and skills. The figure will support the Digital Marketing Expert for the realization of the campaigns and the sponsorship of events, … Digital marketing is the promotion of brands or products via one or more forms of digital media. And a Masters in Digital Marketing degree will prepare you for many exciting roles in this fast-changing and fast-growing sector. Thanks to the support I received from Marconi University academic advising team I had the opportunity to satisfy my thirst for knowledge. Click on the next tab to find out more about common course modules in masters of digital marketing degrees. Please tell us about the city you studied in or a city To own it. Digital and Social media in the context of new technologies are new terms. SECS-P/08 Destination management and digital marketing LAB 6 CFU/ECTS SECS-P/10 Human resources 6 CFU/ECTS IUS/04 Business and market law LAB 6 CFU/ECTS SECS-P/13 Quality management LAB 6 CFU/ECTS MGGR-02 Geo-economic context of sustainable tourism development 6 CFU/ECTS SECS-P/08 Ethic tourism 6 CFU/ECTS SECS-S/05 Lab for ETISS 6 CFU/ECTS IUS/21 European law Lab … Ecco perché l’Università Telematica di Roma Niccolò Cusano, in collaborazione con l’Agenzia Web Marketing BizUp, tra le più quotate in Italia nel settore, propone il Corso in Digital Marking – livello base, della durata di 700 ore. They will improve their problem solving skills, self-expression and independent study being at the same time capable of dealing with issues surrounding digital marketing. Iscriversi. Anno di … It is also likely to help your application if you have completed relevant work experience. Scheda del corso Perché Marketing e comunicazione Opinioni degli studenti e occupazione Assicurazione della qualità Docenti e organi Rappresentanti degli studenti Contatti. Università degli studi di Parma. How Much Can You Earn With A Business Master’s? Leggi il nostro articolo per scoprire cosa si studia in questi corsi di Laurea Magistrale, modalità di accesso e dove studiare Marketing in Italia. Non perderti: Web Marketing: professioni e formazione. Common skills gained with a master’s in digital marketing degree include: First of all, what is digital marketing? Università di Reggio Emilia e Modena – Corso di Laurea in Digital Marketing. The rise of smartphones, apps, and other forms of ‘new media’ in the past decade has meant that digital marketers need to be able to connect with consumers through various devices and digital platforms, including social media. The Master in Digital Marketing is designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques. are aware of the long-term socio-cultural processes that shape fashion. Learning objectives. /sites/default/files/guides/lead-bg-images/digital_marketing_main_image.jpg, Use at least 6 characters and one numeral. Fashion is becoming increasingly digital. Digital marketing is the promotion of brands or products via one or more forms of digital media. Like adults, children, too, undergo various challenges during different life stages from a very early age. The rise of smartphones, apps, and other forms of ‘new media’ in the past decade has meant that digital marketers need to be able to connect with consumers through various devices and digital platforms, including social media.
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