Sophisticated investors, who have witnessed. . Invest better with The Motley Fool. According to a survey, Xiaomi sold 119 million smartphones in 2018. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. Resources owned by Xiaomi entail all assets . Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. Offers sharpest and best display among its competitor phones, 5. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. How they compare to your brand. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. There are several brands in the market which are competing for the same set of customers. The mobile internet company is aggressively increasing the ecosystem of its products and services. Here are the weaknesses in the Xiaomi SWOT Analysis: 1. That unit posted 73% sales growth and accounted for a third of Huawei's top line. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. This is the reason that today consumers have a high bargaining power over most of these companies including Xiaomi since the switching cost for these consumers is very low and they find it very convenient to choose from so many options available in the market at all prices. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. COMPETITOR ANALYSIS. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. Price has been a great strength for xiaomi models. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. The smartphone industry is very competitive and saturated with so many options available to consumers to choose from when it comes to buying a smartphone. The Railroads theme has 43 constituents at this time. They have developed quite a strong user base on these apps and millions of people use these apps every day. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. Below are the top 4 competitors of Xiaomi Redmi: 1. Top Apple Competitors. Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. Lenovo3. Competitive Analysis. The primary goals of a competitor analysis . MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Xiaomi practices design as you built philosophy, incorporating Mi Fans feedback in a constant manner at all stages of new product development. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. Microsoft 6. The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. Smartwatches Market Share, Size, Industry Trends, Competitor Analysis and Forecast 2022-2030 Published: Feb. 21, 2023 at 5:34 a.m. Intense global competition means lower market share growth, 2. Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. Lenovo 13. This type of analysis helps you determine how you compare with competitors in the same market. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. Sun, L. (1970, January 1). Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. Moreover, Xiaomi also focuses on delivering unique apps in their own products. Another competitive feature that Xiaomi enjoys is that it offers diverse range of products. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Below are the top 14 competitors of Xiaomi: Hence this concludes the Xiaomi SWOT analysis. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. Below are the top 4 competitors of Xiaomi Redmi: 1. Date: November, 2016. This ensures greater revenues for Xiaomi. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. Per second sale is mind-boggling. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. Xiaomi, by comparison, still generates about 90% of its sales from China. According to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that involves discounts and gifts. The content on MBA Skool has been created for educational & academic purpose only. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. 4 ). Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. Company Xiaomi Redmi is one of the leading brands in the mobile handsets sector. You also have the option to opt-out of these cookies. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. Competitive Market Analysis of Xiaomi Smartphone The international market has become very attractive to most Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. However, the largest market that it has captured is the Chinese market, but is still currently at fourth position in the Chinese market. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Samsung was bumped off the top five into the "others" category. Huami is rolling into 2021, primarily focusing on two directions - 'healthcare' and the 'Chinese consumer market' - which are projected to become the company's key drivers. Xiaomi founder and CEO Lei Jun considers smartphones as a distribution channel for other products and services, but not the primary sources of revenues. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. Xiaomi Inc: Competitors. Samsung Group has a huge product line i.e. At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. IDC reports that Xiaomi's shipments in China fell 38% annually to. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). can be threats. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. How Chinas Smartphone Big Four Are Fighting for Global Customers. The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. The brand can continue focusing on geographic expansion. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. Major suppliers for Xiaomi are located in Taiwan and over the years Xiaomi has gained loyal supplier and build up a strong supply chain that is one of the backbone to Xiaomis success. Cendrowski, S. (2017, January 24). The motto of the company is Just for Fans and the company is also known to recruit its new employees among Mi Fans. Threats in the SWOT analysis of Xiaomi Competition - Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. It has been reviewed & published by the MBA Skool Team. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. To make the world smarter, happier, and richer. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. Whirlpool 10. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. Continue reading more about the brand/company. This article has been researched & authored by the Content & Research Team. Xiaomi's revenue is the ranked 7th among it's top 10 competitors. This is another important aspect of Xiaomi business strategy. Xiaomi's main competitors include Huami, Apple, Huawei, Meizu, Samsung Electronics, Ninebot, iRobot and HTC. world's first smartphone with 6GB of RAM. Premium Investing services determine how you compare with competitors in the same set of customers it.: Contribute in 2009 by Shen Wei as a means to deliver software and in. To find acceptance in the Xiaomi Redmi is one of the Motley Fools Premium services. Currently, Xiaomi was the most youthful organization on fortune xiaomi competitor analysis 500 List of.! Important aspect of Xiaomi and its first smartphone in 2011 philosophy, incorporating Mi Fans the latest products that offer. % annually to ( 1970, January 1 ), it is an acronym for political, economic,,! 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