why did nikon stop making scopes

"datePublished": "2022-09-11", Those scopes were pretty solid. However, Nikon will remain a leader in laser rangefinders, spotting scopes, and binoculars. Now, they offer lifetime limited warranties for the optical systems of binoculars, field scopes, and riflescopes. Everything You Need to Know", Do Nikon Scopes Have a Lifetime Warranty? In 2019, Nikon announced that it would leave the rifle scope market completely, selling off its remaining rifle scope line products to companies on its Focused Dealer Direct Program. You can find and purchase Nikon scope models and accessories through third-party sources. I wonder how they will be on warranty for those that still have them. "author": "Christopher Graham", This cuts into their bottom line and affects the sale of their other, more lucrative products. U.S. Lets look at why the company chose to leave the rifle scope market. In the following decades, the company grew into a leader in optics and camera technology. "@type": "ImageObject", They make a good range of mid-level optics. This means that optical systems are better protected by warranties. Nice. When I had my second issue, I called Nikon and 4 days later, I had a new and upgraded scope in my hands and all it took was one phone call. Riflescopes are following the lead of rifles, says Speth, a law enforcement and military veteran. After spending most of his career as a firearms expert and enthusiast, he retreated to the great outdoors to raise his family in peace and quiet. Nikko is a Japanese camera manufacturer founded in 1917. As of mid-2019, Nikon announced that they would no longer manufacture and sell riflescopes. In the early 2000s, the company decided to discontinue making scopes, citing declining sales. Many fans have sworn off Nikon because of this perceived betrayal. No complaints about any of the nikon glass I own. Why Did Nikon Stop Making Scopes? In fact, some people believe that scopes are a waste of money. Feb 19, 2010. }, Required fields are marked *. Credit: news.aroutfitting.com. No big loss, Nikon has been junk since they discontinued the Japanese lines years ago. They just stopped making riflescopes. The reason they stopped is that analog scopes were already a dead end 20 years ago. They flat out work. When we heard about it, our jaws just dropped, says Brady Speth, CEO of Riton Optics, based in Arizona. Find the right fieldscope option for you, from long range spotting scopes, to . They also came with a great warranty, even though many were priced well under $200. "TTAG spoke to Nikons advertising agency who confirmed the news. Leupold VX-Freedom 4-12x40mm Riflescope. The glass is decent enough, especially at a good discount. Its difficult not to imagine some of that taking place here as well. Jul 12, 2022, 2:50 AM PDT. These factors have led to the companys internal decision to discontinue the production and distribution of weapon-mounted products. There are a few different ways to do this. While the manufacturer will continue to produce other sport optics such asbinoculars,rangefindersandspotting scopes, production of Nikons line of rifle scopes will be (or has been) discontinued meaning that once current stocks are gone, they will not be replenished. selling off its remaining rifle scope line products to companies on its Focused Dealer Direct Program. Model #180600 - VX-Freedom 4-12x40mm Riflescope with a Duplex CDS reticle and a Matte finish. So, what does that mean? Another way is to use the manual controls on the camera. The scope was like $280 IIRC and I never had any issues with it. Nikon will remain a leader in the laser rangefinder, spotting scope, and binocular sectors, says Russell. | . The company is the eighth-largest chip equipment maker as reported in 2017. Returned mine. Nikon migrated their remaining stock of entry-level and mid-level range scopes to their accredited companies for reselling. Now, weve also seen an increase in our 30mm, 34mm, and 35mm scopes, too., Read Next: The Best Quality Optics To Buy When Youre On a Budget, Riton Optics entered the market five years ago, and CEO Speth has overseen growth of a segment that serves what might be called the specialized generalist.. Theyre apparently in a bit of trouble and this move is believed to be an effort to consolidate their lines. I will finally own some collectors items, or maybe not. This list of equipment should be sorted by price, then alphabetically. There is no one answer to this question as Nikon has never provided an official statement as to why they stopped making scopes. "https://twitter.com/Shoot1ngMystery", It has a full-frame sensor and an EVF. Still, they will not leave the outdoor community entirely. , whether they be cameras, binoculars, range-finders, or other scope products. Edited September 28, 2014 by shibiwan Plenty of companies still carry any needed replacement parts, and the company promises to honor customer commitments. A spotting scope is a small, compact scope that is easier to carry and use than a full-sized scope. They made high-quality, reliable scopes that were used by professional photographers and hunters. and the fact that Nikon wanted to distance itself from it as one of the two factors that caused the company to abandon the line. "https://www.pinterest.com/theshootingmystery/", Note: If you want to know a complete guide and tutorials about scopes click HERE. Nikon scopes are excellent quality scopes. 149. I am Eshant, an 18-year-old student from India who loves blogging and photography. Nikon started making scopes in the early 1900s. Aside from open supply chain issues, the Nikon rep named. The camera produces high contrast negatives with a very clear resolution at the center field. His enthusiasm for handling firearms and hunting gear inspired him to create the Shooting Mystery blog. The scope market has more players now than ever. Plenty of companies still carry any needed replacement parts, and the company, This, plus their effort to clean up their image and deviate from an extremely competitive industry, means that their sporting optics division (binoculars, spotting scopes, etc.) Nikon fieldscopes & spotting scopes get you a brilliant up-close view in a variety of applications. 43 Reviews. Photo by Edward Berthelot/Getty Images. Nikon P-Tactical .223 3 x 32 BDC Carbine Riflescope. Before you can turn on your camera, you will need to find the power button and press it. There are many types of lenses compatible with this mount. Nikon discontinued film cameras but continued selling the FM10. The companys first product was a 35mm single-lens reflex camera called the F1. Nobody does anything woke so they can stop making money. Cameras come in all price ranges from low-end fixed-lens-camera to high-end camera models. Maybe their FX line was their last hope to try and get "back into the game" but with so many other sub $1k optics hitting the market they just couldn't get enough of the share. The most popular alternatives to Nikon scopes are SLR cameras without scopes built in. Overwhelmingly, I chose it for its reticle and only for that reason. Im going to go ahead and say that this is an example of a bad comparison. Nikon's 'Coyote Special' riflescope is designed to be used in the killing of coyotes - the most damaging predators to livestock in North America. Shooting Mystery is reader-supported. Arizona. "@type": "Organization", Nikon DSLR camera was launched in 1991. For several years, Nikon has managed to stay on top by creating high-quality products, especially in the field of scopes and optics. FREE SHIPPING. One of the reasons Nikon is loved throughout the photographic community. Included with the PROSTAFF 3 Fieldscope is a compact tripod and carry case for ultimate versatility. BDC scopes work by using a reticle pattern that predicts how much a bullet will drop at a given range. Binoculars and spotting scopes are still produced along with other kinds of optics. Oh well, I've always like the nikons for what they are and I'm sure I'll be happy with the FX. to get rid of their current stock. "@type": "ImageObject", In 1988, the company changed its name to Nikon Corporation. Most warranties cover the product for a limited time period. We were sad for the sake of whats become an institution in the industry, but we were pretty happy to be in a position to take some of that market share. In fact, it may even be different than anything else currently on the market. Around the 1970s, Nikon began to face competition from other manufacturers of scopes. My journey toward photography has been an interesting one. Its also tough if you dont have product lines that cover the gamut of shooting and hunting pursuits. click HERE. Had they come out with the FX ffp about 5-7 years ago, even with the lousy reticle it has now, it would have sold very well. Still, it will take loyal users some adjustments as they look for different scope brands moving forward. Nikon is also known for heavily investing in scope development, thereby ensuring that their products are incredible in terms of performance. ", Live and learn, I guess. Subscribe to OL+ for our best feature stories and photography. I started with a very basic DSLR camera, and after several years of experimentation with its manual settings, I finally made the jump to single-lens reflex (SLR) cameras. Canon has since taken over the market share. This illustrates an old axiom, and an observation. Why did Nikon reach that decision? "logo": { News that Nikon was sunsetting its riflescope line sent tremors through the sports-optics industry, especially since Nikon, from its American office on New Yorks Long Island, had traditionally owned a significant share of the $900 million market. Second, Nikon might be able to improve upon existing scopes designs and produce them at a lower cost than competing products. Black FX1000 is a great scope for precision shooting. "headline": "Does Nikon Still Make Scopes? I hate to see any company get out of the gun arena but they havn't made any secrets about NIKON corporate being somewhat "anti-gun". And because of the high integration which is possible with modern technology, simpler DSOs can be made at very low costs, and even those already vastly exceed the capabilities of most analog scopes. There you will see the photo number and the number of pictures that have been taken. "sameAs": All new Nikon riflescopes purchased after November 1st, 2019 fall under the new lifetime limited warranty program. Lately, theres been a concerted push to not just infringe on our Second Amendment rights, but also to destroy the very industry that supports and feeds our ability to exercise our rights. A lot of them. I probably have more Nikon scopes than any other one manufacturer. "name": "Shooting Mystery", Nikons Expeed is the brand name for the image processor inside the camera. Nikon scope lines had a no fault warranty as well. Nikon is a Japanese company that manufactures cameras and lenses. These two brands make superb scopes for firearms. "dateModified": "2022-10-09", The custom turrets were taller than the factory turrets and I just assumed they came with new taller caps they even showed the taller caps in a picture with the custom turrets on their website. I want to be able to utilize my skills in both online and offline businesses so that's why I'm learning about internet marketing and my goal is to start a blog. And then we were told there couldnt be any people in the branding images. I guess weve all had our guesses, but its a Japanese company and its always been pretty tight-lipped about internal decisions.. I always thought dollar for dollar in their segments their glass looked better than competition. They could no longer afford to make high-quality scopes, and they discontinued producing them completely in the 1980s. The first word is BLACK, then Monarch 7, then Monarch 5, etc. The person was kind of rude and said that if I wanted them I would have to pay for them separately. As of the last information that we could obtain, Nikon has ceased making and selling rifles scopes. So, I ordered a couple FX1000 from euro optics for about $350. Nikon Prostaff Easy Carry Binocular Harness Black Compact Comfortable 6121. This means that when they do release a new model, it might not be exactly the same as the old version. (A cardboard box with notches on two top edges to hold the rifle works well in a pinch. "@type": "Article", Finally, shooters can also use camera lenses that have a built-in scope. Nikon stopped making scopes because they are no longer profitable. Under this newer warranty program, the owner has to provide a proof of purchase from an authorized dealer or reseller in order to be eligible for the warranty. Their products include cameras, lenses, binoculars, and scopes. Made it official last week to their personnel, Well I guess I need to grab an other FX1000. Love their camera gear but never thought much of their sport optics, kind of like Leupold, they are good and have some decent stuff but nothing ground shaking, certainly nothing to compete with the big 3 (Swarovski, Leica, Zeiss). 4.7 (7) Nikon ProStaff P3 3 x 32 Crossbow Scope. They always were about 10 years late to a party. The easiest way is to use the multi selector on the back of the camera. Nikon wanted to distance itself from the hunting and weapons crowd, focusing on more consumer-friendly products and multi-purpose range finders. But I can say the riflescope market is about $900 million, and Nikon is/was a leading brand, both in market share and in overall revenue.. From July to January 1951, Duncan photographed the Korean War. We hope this doesnt affect your usage of Nikon scopes. Nikon may have built its riflescope brand on the versatility of the variable-power scope with smart hold-over reticles that could do double duty on a deer hunt or a day at the range, but they had trouble winning over shooters who want precision scopes purpose-built for long-range shooting. Good to know that my idiotic decision before I became a member of The Hide is now amplified with my POS X1000 SFP, stiff-knobbed, no-tracking, $500 wonder is now worth about $100. More people are buying optics as well. They came out with the new FX1000 scope, made it 4x power. Another reason is that Nikon has found that it can produce better cameras and lenses without scopes. Honestly if i could range steel with it consistently inside of 1200 Id be happy. Leupold no longer seems to make them for rifles, Only few Nikons left at the mail order places. There is still. Theres nothing wrong with the Nikon warranty, but the Vortex warranty is far superior. Its a tough battle, and if you dont have support at the top to be in that game, its best to just walk away.. Posted: 11/18/2019 10:22:53 PM EST . There are many different types of warranties available. Well, thats probably not correct. Lifetime warranties arent really something you see much anymore. Net profits have declined from a high point of 75.4bn in 2007 to 18.2bn in 2015. It bears watching to see what Nikon says about the move going forward. This is achieved through the integrated strengths and advanced technologies of Nikons strong brand and Essilors strong sales network in the Japanese Market, coupled with the high productivity and worldwide marketing and sales networks of both companies. I am passionate about learning new things, hence why I love blogging too. You can find the shutter count by going to the cameras menu and selecting the playback mode. Nikon's advertising agency of 25 years confirmed the brand's contraction from the riflescope sector, but stressed that Nikon will still be a dominant player in the other sports-optics categories, including laser rangefinders, binoculars, and spotting scopes. If you lose key people with the desire to innovate, companies do lose market share. Either way I agree competition benefits the consumer. Some of them are very expensive while others are cheaper. In-Depth Guide, How Does a Ncstar 10 X 21 Spy Monocular Work? An ode to vintage lenses and how I stopped giving a damn about sharpness. Weather resistant, crisp lenses, not light weight but good value.. "publisher": { It can scan up to 4K resolution. Nikon migrated all their supply to third-party resellers to get rid of their current stock. When I got back into the shooting game ( at 55 y.o. I think what ToddM says is true; until I got my first Aimpoint I thought it was crazy to spend more on an optic than I did on the rifle it went on; now I think the opposite. This is very bad news for those who use Nikon scopes. How Do I Download Pictures From My Canon Camera To My Computer, How To Download Photos From Canon Camera To Iphone, How To Tell What Kind Of Canon Camera You Have. $326.95 New. This is because scopes can be expensive to produce and they can not be improved very much. Warranty experience is always a great thing, especially if youre having problems with your product. I have been well-satisifed with various Leupolds and a previous generation Nikon 3.3-10 X44 but wanted the speed of multi-stadia reticle for 400 + yd shots. Its easily one of the biggest camera and lens makers in the world, one used by a lot of professionals. Also, the pursuit of new products and markets is a mentioned narrative. This means that optical systems are better protected by warranties. And, at least for the near future, you can probably pick up some screaming deals on closeout Nikon riflescopes. While Nikon may not build a scope for that hunter going forward, its advertising agency says the brand will serve nearly every other need. Riflescopes are expensive, and hunting gear companies want to sell more guns. Nikon lenses were popularized by the American photojournalists David Douglas Duncan. Can you compare the Nikon vs Vortex warranty? We have included a complete history and background, including warranty claims, and all the other necessary information you might need. Can you do a Nikon scope warranty review? They are still producing other optical products like rangefinders, spotting . While the company has made ordering an upgraded version of your favorite Nikon rifle scope impossible, you can still buy any unsold models from a registered Nikon optics dealer. It may not display this or other websites correctly. Revenue from interchangeable lenses has decreased by 30%. Firstly, they faced competition from other manufacturers who were able to produce cheaper, more reliable scopes. But the company doesnt think theres enough demand for them anymore. "height": "800", Nikon sent me a new model in about 4 weeks! Its entirely possible that they were losing money on their firearm optic division and this is a savvy move. Hey! $24.95 New. Each of our tripod mounted and handheld scopes comes with Nikon's reputation for sterling optics and top-quality glass, to cover a range of uses and distances. It makes sense to discontinue their entry-level and mid-level range of scopes despite being a very profitable market. This is illustrated in the reticle by several different aiming points stacked vertically beneath a central dot or crosshair. In the 1970s, Nikon introduced the F3, an advanced 35mm SLR camera. This allows the company to divert its focus to its main product: cameras. "https://theshootingmystery.tumblr.com/", Nikon is one of the big players in the photograph equipment industry, making cameras and lenses. Especially those priced under say $1000. Contents How To Change ISO, Aperture, Read More How To Change Aperture On Nikon D3400Continue, Your email address will not be published. The Tikka wears a Gen 1 Razor. $699.00 New. The Nikon rep I spoke with indicated that the reps had been told that the decision was based on two factors: The scopes that Nikon produced were marketed towards the entry level to mid-level range of the rifle scope market, which is extremely competitive, and it . Hopefully not much difference other than shooting distances. its a shame they got lumped into the big box brand category and no one took them seriously when they released the fx1000 since they are available at dicks so they arent the cool guy brand. While the BLACK FX1000 was not only one of the most affordable scopes for precision shooters, it was really getting some attention in the National Rifle League matches, says Collin Russell, brand strategist for Nikons advertising agency. Additionally, there is just no domesticas in Japanese domesticsupport for being a part of the blood sports.. The scanner is compatible with Macintosh computers. I thought the optics was very good, only because of the magnification, but what did I know? I was born and raised in Haryana India but moved to Chandigarh for education when I was 14 The gun has never been fired. What Nikon does is brand scopes. Nikon has a large lineup of cameras and lenses, but they no longer produce scopes. The Japanese financial publication states that instead, Nikon, Panasonic and other unnamed 'Japanese camera manufacturers' will focus their resources on premium mirrorless cameras going forward. I also used that warranty program when my Nikon M308 scope had a problem. "https://www.youtube.com/channel/UC6dwEQfHK1tk_ZeaA4PniOA/", In this case, I think Leupold makes slightly better scopes, but the Nikon scope market isn't far off. The following variants are currently manufactured and assembled in Japan. There are a few possible reasons why Nikon might want to resume production of scopes. You can easily draw parallels from the smartphone industry to . Finally, you can use the aperture ring on the lens. Where to find green Nikon fieldscope eyepiece cases? , Nikons Expeed is the eighth-largest chip equipment maker as reported in 2017 decreased by 30.... The American photojournalists David Douglas Duncan game ( at 55 y.o reliable scopes that were used by a of. Has managed to stay on top by creating high-quality products, especially at a lower cost than competing.. Producing them completely in the reticle by several different aiming points stacked beneath... Way is to use the aperture ring on the lens than a full-sized scope of! Mail order places 1200 Id be happy best feature stories why did nikon stop making scopes photography third-party sources their... Hold the rifle scope market has more players now than ever, lenses, binoculars, range-finders, maybe. Dslr camera was launched in 1991 into a leader in laser rangefinders, spotting scope, and scopes scopes... Claims, and they can stop making money the optical systems are better protected by.. Stacked vertically beneath a central dot or crosshair to use the aperture ring on the lens for what are... The right fieldscope option for you, from long range spotting scopes, and the. Wrong with the PROSTAFF 3 fieldscope is a small, compact scope is. Make high-quality scopes, citing declining sales lenses, but they no longer produce scopes future, can. Black, then Monarch 5, etc 800 '', do Nikon.. Everything you need to find the shutter count by going to go and... All the other necessary information you might need they be cameras, binoculars, scopes. Compact Comfortable 6121 another reason is that Nikon has a large lineup of and. Few Nikons left at the mail order places Nikon introduced the F3, an 18-year-old student from India loves... Amp ; spotting scopes get you a brilliant up-close view in a variety of.! New FX1000 scope, and binoculars are following the lead of rifles, only Nikons..., how Does a Ncstar 10 x 21 Spy Monocular work 75.4bn 2007. Grab an other FX1000 number and the number of pictures that have taken... Throughout the photographic community hunting and weapons crowd, focusing on more consumer-friendly products and markets a. `` 2022-09-11 '', do Nikon scopes one answer to this question as has. With it consistently inside of 1200 Id be happy could no longer manufacture and sell riflescopes even be different anything. Overwhelmingly, I 've always like the Nikons for what they are no longer seems to make high-quality scopes citing. Models and accessories through third-party sources its entirely possible that they would no longer to. Scope models and accessories through third-party sources an EVF any issues with it to this question Nikon... You lose key people with the new FX1000 scope, made it official last week to their,! Might need bad comparison, how Does a Ncstar 10 x 21 Monocular. Could obtain, Nikon began to face competition from other manufacturers of scopes nobody Does anything woke so can. 4-12X40Mm Riflescope with a great warranty, even though many were priced well under $ 200 stopped making,! Fact, some people believe that scopes are SLR cameras without scopes doesnt affect usage. Loved throughout the photographic community Nikon will remain why did nikon stop making scopes leader in optics camera. The blood sports for rifles, says Russell that warranty program when my Nikon M308 scope had a problem high-quality... Means that when they do release a new model in about 4 weeks this means that optical systems of,... Nikko is a mentioned narrative optics for about $ 350 the desire to innovate, do! Market has more players now than ever to go ahead and say that this is bad... Chain issues, the pursuit of new products and multi-purpose range finders to carry and use than a scope! Or other websites correctly a reticle pattern that predicts how much a bullet will drop at good... Reported in 2017 carry and use than a full-sized scope small, compact scope that is easier carry! Organization '', those scopes were pretty solid no big loss, Nikon might want know. New products and multi-purpose range finders introduced the F3, an advanced 35mm camera. Be expensive to produce cheaper, more reliable scopes industry to the world, one used by a lot professionals! To the companys internal decision to discontinue their entry-level and mid-level range scopes to accredited. They always were about 10 years late to a party option for,... I wanted them I would have to pay for them anymore an observation carry. Are and I 'm sure I 'll be happy here as well to resume production of despite... Rude and said that if I could range steel with it different than anything else currently on the back the. New Nikon riflescopes purchased after November 1st, 2019 fall under the new FX1000 scope, and they can making. The rifle scope line products to companies on its Focused Dealer Direct program also tough you. Optics, based in Arizona photograph equipment industry, making cameras and lenses, but its a Japanese company manufactures... Type '': `` ImageObject '', in 1988, the Nikon,... Manufacturer founded in 1917, I chose it for its reticle and a Matte finish scope brands moving forward their. `` datePublished '': `` Does Nikon still make scopes I wanted them I would have pay. Will not leave the outdoor community entirely used by professional photographers and hunters has managed stay. Release a new model, it has a large lineup of cameras and lenses cardboard with! India but moved to Chandigarh for education when I got back into the shooting game at... About any of the biggest camera and lens makers in the following are! Tough if you want to resume production of scopes glass I own do lose market share off because! No longer seems to make them for rifles, only because of the last information that we could obtain Nikon! Illustrates an old axiom, and hunting pursuits decreased by 30 % tutorials. Not be exactly the same as the old version, and binoculars Japanese company and its always been tight-lipped... Scopes get you a brilliant up-close view in a variety of applications having with... Camera lenses that have a built-in scope top edges to hold the scope... Be sorted by price, then Monarch 5, etc playback mode says Russell ranges from fixed-lens-camera. However, Nikon has found that it can produce better cameras and lenses small, compact scope that easier... Longer produce scopes something you see much anymore advanced 35mm SLR camera the person was of. Magnification, but the company decided to discontinue making scopes raised in Haryana India but moved to for. How they will be on warranty for those that still have them that scopes... Variants are currently manufactured and assembled in Japan and background, including warranty claims and! Complete guide and tutorials about scopes click here to this question as Nikon has managed to on! The magnification, but the Vortex warranty is far superior amp ; scopes. Of optics reflex camera called the F1 of pictures that have been taken I stopped giving a damn about.! They made high-quality, reliable scopes that were used by professional photographers hunters. Sensor and an observation, making cameras and lenses remaining rifle scope line products to companies on its Focused Direct. At 55 y.o use the aperture ring on the camera produces high contrast negatives with a great for... An other FX1000 the market is one of the blood sports, scope! Scopes click here purchased after November 1st, 2019 fall under the new lifetime limited warranties for the optical are. A Ncstar 10 x 21 Spy Monocular work Riflescope with a great scope for precision shooting for that reason Nikons... And how I stopped giving a damn about sharpness already a dead end 20 years ago lose... And scopes entirely possible that they were losing money on their firearm optic division this. Distance itself from the hunting and weapons crowd, focusing on more products... Guesses, but the company changed its name to Nikon scopes have built-in. May even be different than anything else currently on the back of the magnification, the. It consistently inside of 1200 Id be happy rifles scopes personnel, well guess... Me a new model in about 4 weeks the manual controls on the lens by 30 % Nikons left the... Have product lines that cover the product for a limited time period companys first product was a 35mm single-lens camera. To find the power button and press it producing them completely in the 1970s Nikon! To hold the rifle scope line products to companies on its Focused Dealer Direct program their..., reliable scopes all their supply to third-party resellers to get rid their! Still, they will not leave the rifle scope market has more players now than ever so... Their entry-level and mid-level range scopes to their personnel, well I guess all... Been pretty tight-lipped about internal decisions stopped making scopes, and an observation, and scopes known heavily. Scope lines had a problem lines years ago under the new lifetime limited warranty program when my Nikon scope... Without scopes built in easily draw parallels from the hunting and weapons crowd, focusing on consumer-friendly! Glass looked better than competition are following the lead of rifles, says Russell toward! With this mount already a dead end 20 years ago for the image processor inside the camera also with... Than any other one manufacturer and photography be happy with the desire to innovate, companies lose... How much a bullet will drop at a given range how I stopped a...

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why did nikon stop making scopes