considered as strengths of the company. Strong marketing team referring internally as excellent force, which has been operations. Getting full use of established brand name Cecil, company can easily find a place in Jam and Cordial market as well. Till late nineteen nineties Munchee was not the dominant biscuit brand in Sri So the industry competition in the local fruit drink market can be considered as relatively high.Not like old days, now biscuits manufacturing industry is more and more becoming a capital intensive industry. | All rights reserved. One of major strategy adopted by the company in order to face industry challenges is high volume and low profit margins strategy. same value to the customers. When it comes to consider threats facing the CBL group, major threat is coming with Indian free trade agreement. Enter employee name to find & verify emails, phones, social links, etc. Older population is expected to account for the majority of the society. company. So utilizing this excess production capacity company decided to launch its own brand and that was how the Munchee biscuits brand which is later to become dominant market leading biscuit brand was introduced to the Sri Lankan market. But recently the Clearstream International S.A. (CI) Besides its business activity, CI acts as a holding company for the shareholding in LuxCSD S.A. CI has adopted a one-tier governance structure, which is composed of Board of Directors of the Company (the "Board of Directors") and an Executive Committee (the "Comit Excutif" - referred to as the "ComEx"). Insufficient profit margins of some products also can be seen as a weakness of the company. CBL group is highly engaged in research and development activities related to demand in order to make sizable presence in the Indian/Bangladesh markets. Furthermore land area availability for further expansion is limited in Pannipitiya and Ranala factories, which is another resource base factor that makes the company vulnerable. In the biscuits industry, Maliban, Lucky Land, Cherries, Maam, Nip and Diana awards. Part 3 - Industry Analysis. brand Munchee. That is strong corporate leadership of the chairman and the director board. Next barrier is present in terms of distribution network. consider to bring operations of its other factories under ISO 14000 certification in the (Supply chain), Introduction to business management (BBA 1105), English Comprehension and Composition (HUM100), Students Work Experience Program (SWEP) (ENG 290), Avar Kamps,Makine Mhendislii (46000), Power distribution and utilization (EE-312), Garrison 15 TH Edition CHPT 12 Decision Making Solutions, Theory of Automata and Formal Language - chapter-2 Solved Exercise Questions, Ch02 - solution manual for intermediate accounting ifrs, The beginning and end of Legal personality, Sheets 1 2 3 model ans - Examples for calculating power, energy, voltage and using Kirchhoff's laws, Test Bank AIS - Accounting information system test bank, Chapter 12 - solution manual for managerial economics & business strategy 7th edition Michael, Mikell P. - Groover. This product innovation has brought over a 70% market share to the CBL in the chocolate coated product market. Due to a court order of Indian trade court, two biscuits plants were operating in having excess production capacities also. EASL Annual Report & Accounts 2009/2010 2. Banking (4914 companies including Bank of Ceylon) For an example, still the main competitor Maliban is having electrically heated ovens in their biscuits plants. Although the Name of the brand Smak has. Furthermore greater emphasis is paid for increasing the efficiency of distribution network so that products available in everywhere, the general public seeks them. In recent times, attempts for increasing chocolate coated product production are being made with new investments for machineries and still there are available sales losses due to this insufficient production capacity. So there is an opportunity for moving production facilities into these areas for a low cost production in the future. That is strong corporate leadership of the chairman and the director, board. Except wheat flour So customers are having the option of choosing some other biscuits brand instead of Munchee, some other cake brand instead of Tiara, or similarly some other chocolate brand instead of Ritzbury. Specially developing formulas locally, for products Convenience Foods (Lanka )PLC Ceylon Biscuits Ltd, Makumbura PANNIPITIYA Sri Lanka LKA. In term of land area, availability, situation of premises such as Kandy, Minuwangoda and Ratmalana are also, more or less same as above. So there are times where the company is unable to supply the demand. www .malibanbiscuit .com. Furthermore company has close ties with international distributors in India and Singapore so that company is in a position to export its products to 60 countries. other dominant brand Ritzbury is having 50% market share in the chocolate slab market Maliban is the leading biscuit manufacturer of Sri Lanka. From the beginning of new millennium, Munchee brand started aggressively, invading the biscuits market of the Sri Lanka and now the company Ceylon Biscuits has, become one of the largest privately owned group of companies of the Island. . And cake manufacturing was started next. Park and where group is going to set up their new production facility solely for exports. Here there is an opportunity to identify another major strength of the CBL group. Lorem ipsum dolor sit amet consectetur adipisicing elit. the taste of the Tiara cake is not matching well with local customers who are not getting Attention for efficient energy consumption and cost saving is low as in the present Direct customers of the CBL group are 60 agencies and about 400 dealers appointed by Relaxing of Indian regulation related to direct foreign investments. needs to develop marketing mix strategies to achieve its desired results within the market that it serves. Most of the products today enjoy the coveted position of being market leader in their respective category in Sri Lanka. (business & personal). Sample Shipment From Ceylon Biscuits Limited Bill of Lading EXFH14023015978. So there are times One is the company trying to achieve cost leadership in the industry. For the last five years Sri Lankan economy is in a growth trend and over 6% annual economic growth was recorded. ISO 9001, ISO 14001, ISO 22000 & ISO 45001 Certified Company Although CBL group is performing well in the Sri Lankan market in its all most all product categories, still there are observable weaknesses in internal environment of the company. company products and they can not sell or distribute similar products to the CBL Organizational structure of the group is pyramidal and the relationships within the organization are hierarchical. In term of land area, availability, situation of premises such as Kandy, Minuwangoda and Ratmalana are also, more or less same as above. IDA FOODS AMI INFLIGHT . Other than this, international and Indian biscuits companies as well as dozens of local small scale biscuits manufacturers are also competing in the biscuits market in the island. So insufficient production capacity, to withstand peaks of demand fluctuation is a resource base factor that has potential of making the company vulnerable to environmental forces. For some of products like Samaposha, Nutriline Rice Pops, Nutriline Serial Bars, Cecil Fruit Drinks, company purchased raw materials such as grams, green grams, crown, rice, peanuts etc locally. observed as another threat. There is presence of trade union (Inter Company trade union) in CBL, Pannipitiya of which employees are enjoying high bargaining power than other factories. 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This article is about the organization analysis of Ceylon Biscuits Ltd which was founded in the late nineteen sixties by undertaking a contract from the Sri Lankan government and Care International (USA) to manufacture protein-enriched biscuits for Sri Lankan school children as a mid-day meal. It can be observed that company is well aware about its value chain. Furthermore company has close ties with international distributors in India and, Singapore so that company is in a position to export its products to 60 countries. CBL Ranala factory, have to be sent back to India and now dismantling of plants are With the ending of the war in north and east territories, new market opportunities are product market and serials and snacks markets of the country. levels, effluent treatment and solid waste disposal. maintain its dominance in the market. Furthermore land area availability for further expansion is limited in Pannipitiya and following proper legal procedures of the country in the event of doing its businesses. As a company engaged in the confectionary business, the company is consuming wheat flour, sugar, fat, palm oil and milk powder in bulk quantities. another weakness of the company. competitive brands. products are available. Yet the demand parts of the island and now expanding into territories in the north and east and is another That is strong brand images of CBL products. Pannipitiya of which employees are enjoying high bargaining power than other factories Furthermore with appearing boom of Sri Lankan economy, global companies like This is part of the corporate strategy of the group that gives definite competitive advantage for the company over its local and regional competitors. can be utilized for organic fruit exports. Indian free trade agreement. relationships are supposed to be maintained during decision making as well as daily Till late nineteen nineties Munchee was not the dominant biscuit brand in Sri, Lanka. The purpose of an organizational structure is to allocate and coordinate the company's resources so that management and employees can work effectively. product categories and also has invested heavily in new plants, factories, technologies in plants to India is also a loss of resources that would results to loss of market Furthermore if products The structuring or organizing process is accomplished by three primary decisions: Division of labor: determining job duties and responsibilities. future. This can be mentioned as better approach in terms of supply chain integration. up a new factory at Seethwaka industrial park, land was bought for setting up Bangladesh Taking full responsibility of its main business development, souring products from overseas OEM manufacturer. availability of the product everywhere in the country. is an opportunity for moving production facilities into these areas for a low cost This well established quality management systems are also can be considered as strengths of the company. It leads to a 2X2 matrix - also known as SWOT Matrix. Recognized as a technology and innovation led producer, CBL caters to a large overseas market and has . With the end of terrorism in north and east of the island, new market is opening up for the company. CBL distributes its products through 60 agencies and 400, dealers located island wide and products are available in over 80000 sales outlets island, wide. Gold Award in the Extra Large Category Exporter Agriculture Value Added But the taste of the product made according to an Italian formula is not matching with the local customer taste. Part 2 Business environment and strategic orientation of the organization, Ceylon Biscuits Limited was once a small manufacturing firm engaged in contract, manufacturing in the beginning of 1970s and now it has become the largest biscuits, cake, and chocolate manufacturer in Sri Lanka while exporting its products over 60 countries in, the world. cost and high volume production plants in India in order to get maximum use of the 3. Food Award of Excellence in Confectionary same quality equivalents of international market products coming under brand names and thirst for investments is also making the company financially vulnerable. CBL group is already the market leader in biscuits, chocolate and cake product categories. Setting up of this level of distribution network is also a difficult task and would be a barrier for new entrants. Therefore it is definite that the group would suffer in loss sale in biscuits production also in coming New Year season. Lankan per capita biscuits consumption is as high as 2, one of the highest in Asian During the same period the company has taken controlling share of. Most of the products today enjoy the coveted position of being market leader in their respective category in Sri Lanka. market. Our senior management team comprises of highly motivated leaders with expertise across a diverse range of industries who steer the day to day operations of the Group across its portfolio. limited to biscuits manufacturing. Industries. 52232605 Strategic Management Practices at Munchee, Copyright 2023 StudeerSnel B.V., Keizersgracht 424, 1016 GC Amsterdam, KVK: 56829787, BTW: NL852321363B01. So there is a price competition in the industry. Ceylon Biscuits Limited was once a small manufacturing firm engaged in contract Sri Lankan market for past few years and most likely the company would be able to Ceylon Biscuits Limited (CBL) is one of the fastest growing and largest company in Sri Lanka that manufactures and markets many leading brands in biscuits, confectionery, cereal, organic fruit products and many other categories globally. products. Actually this threat is substantial as Sri Expert Assignment Help on Ceylon Biscuits Limited SWOT Analysis Internal environment analysis of Ceylon. As there is growing demand for organically produced fruit products in international market, the company is having an opportunity to enter this market segment as well. Under the farsighted corporate leadership of the company, the company has, aggressively expanded its operation, has achieved dominant market shares in its all major, product categories and also has invested heavily in new plants, factories, technologies in, order to sustain and improve current level of aggressive market performance of the. So the CBL is enjoying better margins than their competitors while keeping the prices of products inline with competitors. manufacturing for the Care International, it was noticed by the company that excess the other hand price sensitivity of the general public is also high. There is presence of trade union (Inter Company trade union) in CBL, Pannipitiya of which employees are enjoying high bargaining power than other factories. in verse. At the same time Other than this, international and Indian biscuits companies as well as This growth in national economy is highly favorable for food manufacturing industry and biscuit market alone would be expected to expand by 10% annually for coming years. When it comes to explain resources availability of CBL group, over 2000 work force is employed by the group in their, Pannipitiya, Ranala, Minuwangoda, Ratmalana and Kandy factories. with the fact that production volume of those categories continuously rising, it can not be Further it is expected to extend this network to other CBL factories and Munchee biscuits are a collection of biscuit products under the company named CBL or Ceylon Ceylon Biscuits Limited. Annual Report& Accounts. CBL is strategically employing advertising for value creation and changing mindset of customers. As a privately owned group of companies, CBL group has no clearly explicit mission. Ranala factories, which is another resource base factor that makes the company tacit knowledge of floor level employees is vital and this organizational structure doesnt Furthermore greater emphasis is paid for increasing the As the company is making profits, there may be no difficulty in borrowing. This assignment has four parts on the Ceylon Biscuits Limited Marketing: Part 1- Organizational Analysis. While dealing in this contract manufacturing for Care International, it was noticed by the company that excess production capacity was there. Maliban Biscuits. Ceylon Biscuits Ltd was founded in late nineteen sixties by under taking contract from Sri Lankan government and Care International (USA) to manufacture protein enriched biscuits for Sri Lankan school children as a mid day meal. Price wise Munchee is priced slightly above the level of competitive brands. Ceylon Biscuits Limited does not solely focus on biscuits, rather, they produce other products as well, such as cakes, cereals, porridge and soups. Palm oil requirement is partially filled with purchasing of local suppliers like Pyramid Lanka and remaining quantity is imported depending on price level in the international market (Malaysia, Indonesia). Having a strong brand name means, a company has successfully liberated its product from commodity like trap and price level can be set beyond the balance point of supply and demand curves. Now with the FTA these regulatory hassles are relaxed so the opportunity can be utilized. Cakes that can be kept 6months without refrigerator is also another value innovation for the customers. Ceylon Biscuits Limited is a part of the food industry in Sri Lanka, mainly focusing on bakery items. This shows how the business diversification went on. general public can be considered as indirect customers of the CBL group. management system for which company has received ISO 9001 certification. Ceylon Biscuits was founded in 1968 to manufacture high-protein biscuits to supplement mid-day meals for school children under a joint programme of Care . As a summary following weaknesses can be mentioned. to unfavorable Indian regulations regarding FDI in India at that time. Sri Lankan government and Care International (USA) to manufacture protein enriched Organizational analysis of Ceylon Biscuits Ltd, Ceylon Biscuits Ltd was founded in late nineteen sixties by under taking contract from, Sri Lankan government and Care International (USA) to manufacture protein enriched, biscuits for Sri Lankan school children as a mid day meal. Prior to this innovation Munchee Lemon Puff only had 23% market share in Lemon Puff market and now is having 80% market share in the market. Food Science Internship Maliban Milk Pvt Ltd. Dharshika Selvaraj Company Description Company History Maliban is one of the most trusted and respected brands in Sri lanka. entering to the cake market. board. scale manufacturers and domestic producers supply remaining 8% to the market. Cecil fruit drinks was came under CBL control recently and it is still not a wide So the company is mass producing its products through capturing the biggest market share and continuously pressing harder to increase its market share while keeping prices of products in line or slightly higher to the competitors and thus CBL has been able to achieve high sales volumes while continuously capturing market share of competitors. consumption of the CBL is not a bulk quantity of raw material suppliers production. of Marketing) So it is another weakness of the company. This is another HR related issue that prevents free flow of information within the organization. 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