Only you can determine if Olaplex is worth the risk. But she's not satisfied with the company's response. They just are kind of vouching for themselves rather than sounding concerned.". Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. Olaplex Holdings is being sued by nearly 30 consumers who claim that some of the popular hair care products caused hair loss, hair damage and scalp injuries. Updated February 16, 2023 at 12:38 PM ET Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. Have you tried @Olaplex? The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. To the contrary, many believed their situation would have been worse but for the Products.. Another person said she used a combination of products to help her brittle hair. Olaplex has been around since 2015, and so the fact that there are all these hair loss complaints is unexpected if it's something in the formula, Wong said. Corrado Rizzi is the Senior Managing Editor of ClassAction.org. Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. BeautyMatter 2023 According to the Olaplex class action lawsuit, the Olaplex No. 4 Bond Maintenance Shampoo and No. Want to stay in the loop on class actions that matter to you? Nor have Defendants issued any new warnings or otherwise disclosed the defects and dangers associated with the Products., As the case tells it, the defendants seemingly half-hearted recall amounts to an attempt to appease injured consumers and sweep under the rug the dangers presented by the Products.. 1st Fl, Ste 2268A Landmeier Rd Elk Grove Village, IL 60007. 15 February 2023. The case has not ended as of this article, but they seek $10 million in punitive damages. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit . Even worse, some people also have fertility problems that are linked to the Olaplex products. HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". They allege the products caused hair loss, breakage, brittle . Access your favorite topics in a personalized feed while you're on the go. Collectively, the plaintiffs are seeking more than $75,000 in damages. "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. I started to feel the wind and air on my scalp in places that I've never felt it.". Ms Wong explained that every Olaplex product has to pass theHuman Repeat Insult Patch Test (HRIPT) before it can go out to customers. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. Olaplex has strongly denied the allegations, insisting its range does "not cause hair loss or hair breakage". Olaplex customers are suing the popular hair care brand and claiming that the company's products caused them "serious injury" to their hair.. Olaplex is a staple at trendy upscale salons, but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok. The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. I also really slathered it on. In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. 0 to No. "Do your research," Amy Davis, co-counsel for the plaintiffs. But the lawsuit says Olaplex uses harmful chemicals that left the women's hair and scalps in a worse condition. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. This ingredient was made to repair hair strands on a molecular level. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." They disputed the brand's social media messaging that its products could revive "compromised hair.". Daniela Sirtori-Cortina. 'If this was not the case, I would not be making this video today. With regard to the Olaplex products one-time inclusion of lilial, a synthetic scent ingredient, the lawsuit says the European Union Scientific Committee on Consumer Safety in 2020 demanded that the ingredient be phased out of hair and beauty products by March 2022. Olaplex has a history of digging in and fighting legal battles. Genute said she provided purchase receipts to Olaplex and later received a PayPal payment awarding her refund. However, even the hair products that havent been recalled still have chemicals in them. 5, Olaplex No. Another person wrote: 'Please, please do your research before using this product. Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. Personally, I strongly believe the current legal action is a nuisance suit motivated by financial motives. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. It is free of many common irritants and undesirable ingredients. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. HairLossGeeks.com. Want to stay in the loop on class actions that matter to you? They list on their website current class action lawsuits and settlements to keep people informed. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. These people used a combination of Olaplex products, and it helped their hair immensely. Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. Top Class Actions posted an article about Olaplex in April 2022. Top editors give you the stories you want delivered right to your inbox each weekday. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. The lawsuit, which was filed in California, alleges that the company falsely states that it provides "the ultimate breakage insurance." Olaplex's website outlines the system it uses to "noticeably . Read more here: Camp Lejeune Lawsuit Claims. The consent submitted will only be used for data processing originating from this website. Now more than ever, players rightly see themselves as multi-faceted entrepreneurs, and seek ways to leverage their brands in everything from real estate to venture capital. A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. Additionally, Olaplex publicly released the HRIPT tests for all of their products on their website to demonstrate the safety of Olaplex products for consumers who might be questioning using these products while the brand is battling these allegations in the court system. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. "We have full confidence and believe in the safety and efficacy of our products," the company continued. 1, Olaplex No. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. This case is being fought not only in the court system but also in the court of public opinion. According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." If you want more information on how to start a class action lawsuit, head on over to this page. Do you work at Olaplex or have information to share? Jue Wong posted a video on Instagram addressingconcerns from the lawsuit filed in California - which argues that Olaplex products caused baldness and blisters for more than two-dozen customers. However, the lawsuit against Olaplex Holdings alleges the . She said she's lost about half of her hair's volume, giving her enough for a "walnut-sized bun" on the top of her head. Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. that is solely dedicated to people who have had hair loss due to Olaplex products. Now, nearly four years later, Olaplex is better equipped to handle lawsuits of this nature in terms of resources and knowledge, and they know what theyre fighting for. 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