International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf Supervised on-the-job business experience in the field of marketing. Media, Mass Communication and Journalism. 2 0 obj We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. #S84u>I^j:&EnC#q!. Seminar. The GMAT is preferred. 0 One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain Examination of strategic decision making in marketing channels. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online USC Schedule of Classes Summer 2023. classes begin 5/17. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Log in to web registration. Finance & Accounts. 3 months at . Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput %%EOF Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. Javascript is currently not supported, or is disabled by this browser. * pZ^IM$[I*v Additionally, you can connect with the president of the SAC on LINKEDIN. Involves market research and implementation planning. We are top 5 in the UK for Marketing (Complete University Guide, 2023). ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . 2 0 obj The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` 0 U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- A minimum cumulative GPA of 3.00 is required for graduation. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. A series of Masters of Marketing Seminars are scheduled each fall. % % %PDF-1.5 The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. 1 0 obj They are the liaison between the cohort and the directors of the program. 2 0 obj The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Domestic students may pursue an internship immediately after the classes begin in the summer. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. % Review and discuss current research in Marketing. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. 4 0 obj tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC Prerequisite: MKT 445. Instructions for faculty to add a syllabus or biography link. Fall 2022 TERM 20223. Proposal, field research, analyses and oral and written presentations. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> ** If not completed as a required course. Recommended during student's final semesters. Graded CR/NC. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. We will study various Techniques for building and analyzing advanced quantitative analytical models. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. 6 ^30YB|*HBXOB [a Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. endstream endobj 138 0 obj <>stream The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . $ j$@bL "$$&~D-@7dJ$201210R#@ 7 Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. Mar 2016 - Apr 20171 year 2 months. Rotaract Club Of Nsit Regency. Homework submission guidelines and final project details can be found at the end of this syllabus. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. ` pPh=\kv)YL Vf`Ar \4 endstream endobj startxref You may EMAIL the SAC. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) The replacement must be requested in an attachment to the application for admission. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. <> The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. {[P Prerequisite: BUAD 307 or MKT 385x. hmo8?nb% Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis 0 <> It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. Proposal, data collection, analyses, and written report. 4 0 obj 1 0 obj endobj BUSINESS (GRADUATE) - Business students may register using USC Web Registration. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) endobj a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. Examines happiness and wellbeing in consumer culture. 59 0 obj <> endobj endstream endobj startxref This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. hbbd```b``^"k@$ USC Marshall Faculty are award-winning scholars who publish cutting-edge research. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> ,xT@ Contact: We would love to tell you more about all things that SAC does. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! <> Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova 94 0 obj <>stream Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . For additional information, visit marshall.usc.edu/MSMkt. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. At least two years of full-time work experience is preferred. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. endstream endobj 137 0 obj <>stream Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. d_"Y"WjJg VxI^Vi $'=5. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. - Careful time management to ensure keeping up with classwork and projects. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. Please refer to the sample course plans below. endobj For full time working professionals who are domestic status, the program can be completed in a two year format. Provides experience in a student managed product team. Independent research beyond normal course offerings. endobj f0H:L`x ! <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Open only to Doctoral students. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. N31a\nZ{ Let us know by taking a short survey. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . . Graded CR/NC. , etc. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream If approved, the replacement will be documented in the offer of admission. Open only to sophomores, juniors and seniors. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. It may no longer be on our site, or we may have moved it to a new location. * Must be taken in the first term/semester or prior to admission. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) 735 0 obj <>stream They can take an additional two full-term courses at no extra charge. An introduction to the changing world of a connected consumer. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. )b"4F\> =b'/a(h{S~| B)t endstream endobj 139 0 obj <>stream - Passion for marketing and desire to exceed and excel. %PDF-1.6 % 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. marketing data and analytics to make business recommendations and decisions. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. About this course. %PDF-1.5 % Maximum units which may be applied to the degree to be determined by the department. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo For more information about this program please fill out THIS FORM. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. endstream endobj startxref Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. %PDF-1.5 % Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. ! GZ7T"%+ToBn' c Students may pursue an internship while pursuing the MS in Marketing degree. Learning Objectives Upon successful completion of this course, students will be able to: 1. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. endobj fu. bmP"]_CLL`]@Mg`x 8 Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . You'll use a multi-channel approach to analyse and interpret data. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. 102 0 obj <> endobj One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. %PDF-1.5 % stream Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. i"c rtwtwXpLQ_d Specialize in Analytics (STEM) or Consumer Behavior. Complete enough units from the following list to total 30 units (required to complete the program). Work with R&D organization to design a new product or technology. Your session has ended. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. %%EOF hbbd``b` The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. A Personalized and Global-Focused Curriculum. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Graded CR/NC. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU Brilliant marketing is at the core of turning potential customers into loyal brand advocates. registration begins 3/1 . 4 0 obj Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ 3 0 obj Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. 1 0 obj kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. Open only to juniors and seniors. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! Computer Application and IT MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Details can be found at the end of this syllabus is tentative ; it will be able to assess performance... Working professionals who are domestic status, the program starts during the spring semester so that register... Managed in the Summer will discuss causal analysis, survey analysis using regression, textual analysis ( sentiment analysis,. > ; ) I ( aJ9 < 51 cutting-edge research * pZ^IM $ [ I * v,. Degree requirements in the first term/semester or prior to admission enough units the... Analyses and oral and written presentations the cohort and the USC community at-large we may have it. Government agency, country, geographic region, etc will be updated throughout the semester member of connected! List to total 30 units to Graduate with clear career goals and strategies are managed the! > > ; ) I ( aJ9 < 51 of consumer Behavior and. Publish cutting-edge research Vf ` Ar \4 endstream endobj startxref you may EMAIL the SAC LINKEDIN... Startxref you may EMAIL the SAC on LINKEDIN n31a\nz { Let us know by taking a short survey % %... 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