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Marketing Your Law Firm to U.S. Hispanic Consumers Today, law firms have a unique opportunity to tap into one of the fastest growing consumer segments in the U.S. marketplace - the Hispanic population. Get more bang for your buck. Search advertising, also known as paid search and search engine marketing (SEM), are online ads that appear in search engine results on platforms like Google AdWords or . https://www.bestlawyers.com Best Lawyers +1-803-648-0300 801 Broad Street, Suite 950 Augusta , GA 30901 Gowling WLG is at the forefront of these issues. ( Courtesy of The Martin Agency) The Martin Agency was named Adweek's U.S. Agency of the Year for a second year in a row. Continued Increase in Paid Online Advertising. As search result pages evolve, there's a continued focus on advertising, and while SEO is still important, PPC is where the true . 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